CHANEL

“Coco” Chanel [case]

Type: Privately held.    
                                      

Founded: 1909/1910

Founders: Gabrielle “Coco” Chanel. 135, Avenue Charles de Gaulle (Gabrielle Bonheur "Coco" Chanel (August 19, 1883 – January 10, 1971) was a pioneering French fashion designer whose modernist philosophy, menswear-inspired fashions, and pursuit of expensive simplicity made her an important figure in 20th-century fashion. Her influence on haute couture was such that she was the only person in the field to be named on TIME Magazine's 100 most influential people of the 20th century.)

Headquarters: 92521 Neuilly-sur-Seine Cedex Paris, France.

Area served: Worldwide boutiques Alain Wertheimer, co-owner.

Key people: Gerard Wertheimer, co-owner Karl Lagerfeld, head designer.

Industry: Fashion.

Products: Luxury goods

Design Concept: elegance, simplicity and beautiful

Chanel  is a Parisian fashion house created by Coco Chanel. Specializing in luxury goods. A brand is more than a name, design or symbol. Brand reflects personality of the company which is organizational culture. Branding means creating reference of certain products in mind. The Chanel label has become one of the most recognized names in luxury and haute couture fashion. Coco Chanel represents the company's image.


Objective of  chanel

The objective of a corporation is attained harvest anticipated during a certain period and it’s a reflection and embodiment for active intention of a corporate management. "Chanel goal is attract consumers - not the type of impulsive consumption, but rather the acceptance of the brand." Chanel belongs to luxury goods, so we can confirm that Chanel target customers are upper-class people and white collars, According to different price; chanel always adhering to the social elite for its target customer of the base or High-income groups.

Prada

CASE: PRADA
Founded: 1913, Prada founded the first boutique in the centre of the Italian Milan.

Founders:  Mario·Prada

Headquarters: Milan, Italy

Numbers of locations: over 250 worldwide boutiques

Industry: Fashion

Product: Luxury goods

Prada S.p.A.  Is an Italian fashion label specializing in luxury goods for men and women (ready-to-wear, leather accessories, shoes, luggage and hats)

The advertising of Prada

With the development of internet technology, all kinds of brand use internet to promote the brand. Such as Prada, I really like Prada ads – car patterns in the new collection led them down a glamorous car garage route; loving the retro cars, quirky compositions and bright, but not oversaturated, colours. Shot by Steven Meiseland art directed by David James. Actually, Most Prada on-line adverts certainly are a sequence of messages that cause an ad marketing campaign and middle on a particular theme or concept that seem in different media across a specified period. The ad campaign is typically a commitment to some creativeness method and normally lasts for 1 12 months. For some businesses advertisements tend to be produced one at a time as well as the central message keeps on changing. Prada gain an excellent fame all over the entire world for their superb quality and traditional style. It addition Prada take advertising campaign, an advertising campaign is typically broadcast through several media channels. It may focus on a common theme and one or few brands or products, or be directed at a particular segment of the population. Successful advertising campaigns achieve far more than the sporadic advertising and may last from a few weeks and months to years.

To the analysis of PRADA, we find outstanding features, Luxury brand, is very regard to use ads campaign, through movies, print media, and combined with web technology, like app application, to build their own loyalty customers, and use famous actors to build brand image. In my opinion, I believe that, the most practical method is to use print media combine with online media. 

Fashion Advertising

Fashion advertising is a division within the advertising field which focuses on creating promotions for the fashion industry. The fashion industry has a number of specific needs from a promotional perspective which can make it challenging and exciting to work for as an advertiser, and some of the most famous advertising campaigns in history have been the major fashion houses. In addition, fashion advertising including advertisement, handbag, shoes, and similar products for fashion houses also with high-end perfume.

The goal of Fashion advertising is to link of potential customer with brand, with other forms of advertising, fashion ads promoting a lifestyle as much as products, teaching consumers to particular brand associations with a particular way of life and social position. The tone and content of the advertising may vary, depending on the market the company is trying to target, from the extremely wealthy individuals disposable income of less still can be a valuable customer base.


In short fashion advertisement includes fashion designing, fashion business, fashion marketing.