With the development of environment change, any system changes, trends could possible, with the rapid development of information, market competition is increasingly fierce and growing market size, for efficiency of economic activities put forward a higher demand. Advertising as new information resources to enhance the domestic and foreign enterprises to participate in the competition in the market awareness, and to survive and develop in the international and domestic markets has played an irreplaceable role. The advertising and promotion for its strong advertising messages permeability affect the social every corner of the economy, and provided a broad space for the development of advertising and promotion. Advertising and promotional activities in different economic backgrounds have different form and content of marketing strategy.
The first stage from the late 1970s to the late 80s, Product variety is relatively single, the same homogeneous commodities less. Market competition mainly through the differences caused by the product itself, the nature of the features and functional benefits to be achieved, This period, marketing strategy, product center system, the focus of marketing is to attract customers to buy, advertising and promotional activities focused on the information hard transmission, mainly due to limited range of consumer choice and education is relatively underdeveloped , the relatively low level of public culture, product knowledge is the relative lack of do not understand the basic functions of the goods .
