Advertising in Fashion Magazines

Fashion magazine advertising can primarily be about "branding" for the label being advertised. This means establishing an image that will be associated with the advertised brand. Labels want to create memorable campaigns that help readers think of their brand when they're out shopping for new clothes and trying to convey a certain image.

The majority of people who read fashion magazines would most likely be women and/or budding fashion designers. To consider putting an ad in a fashion magazine would mean designing one that will definitely capture women’s attention. Adverts in fashion magazines often come with very high aesthetic and creative standards. They should be colourful, creative, glamorous, elegant and well-executed in order to catch the readers’ attention.

Advertising Culture

Advertising is a combination of economy and culture; the advertising activity is not only one kind of economic activity, but a kind of cultural exchanges. Advertising culture is the subculture which is subordinated to commercial culture; include culture of the goods and marketing culture at the same time.

With the deepening of international division of labor, development and global economic integration, the trend of increasing international circulation of commodities have become increasingly frequent. Each country to compete for world markets, competing to sell their products, which is an important means of promotion, is to use advertising to promote their own goods and the reputation of the vendor to the international.

The Relationship between Advertising and Network

Fashion brands not only have explore the characteristics of the network market, but also have begun to pay attention to the "interactive" and "sharing" the network of positive, and to maximize

As we all know, the influence of the network is unpredicted, expect the large of information and a huge platform, it is a social platform for people. In addition invited fashion bloggers to visit the show, and networks simultaneously broadcast to live the fashion show, so that blogger could be in the first time to publish a seasonal fashion.

After the economic crisis, the fashion brand put the amount of advertising in magazines, newspapers and other media, but online advertising is not recovery, In this regard, different people have different interpretations, such as the network is difficult to image interpretation of a large fashion, or dialog box on the page so much that the ads difficult to attract the viewers eye.

However, the development of online Advertising never stopped, according to the digital marketing agency SODA, (The Society of Digital Agencies ) research statistics, 81 percent of the fashion brand executives are interested in digital marketing investment in 2010, 50% of management staff consider reducing the traditional print advertising budget , while the increase in online Advertising budget.

Actually, brand marketers have become accustomed to the publicity of print ads in the paper media, they can control the position of ad layout, page size, but for online advertising, too many uncontrollable factors means that make the brand to give up control over it.

Advertising & Public Relations in the Fashion Industry

In the world of fashion, being known is of paramount importance. By making a name for your company through effective advertisement and public relations, you can make yourself known and make buyers eager to slip on the threads you peddle. For optimal effectiveness in accomplishing these tasks, tailor your efforts to the fashion industry, using techniques proven effective in this arena.

Credibility

Above all else, a company must be credible. It is the responsibility of the public relations department to establish and maintain this credibility. Often missteps make a company seem less than stellar. For example, an ill-advised advertising campaign with an emaciated model may cause an uproar, threatening the health of the company. Effective public relations workers can step in and overcome this challenge, doing damage control and getting the company back into the good graces of consumers. To do this, individuals in this department may elect to mount advertising campaigns that send messages of acceptance or release official statements on behalf of the company.

Image

For a fashion label to flourish, consumers must like the image that the label's garments create. For maximum effectiveness, fashion marketers should select a niche and stick with it, tailoring their advertising to appeal to the individuals who would wear clothing of that type. For example, if a company elects to adopt a rock-and-roll image, it may find success in advertising in publications that individuals who would attempt to adopt this image would read, such as music industry magazines.