The Relationship between Advertising and Network

Fashion brands not only have explore the characteristics of the network market, but also have begun to pay attention to the "interactive" and "sharing" the network of positive, and to maximize

As we all know, the influence of the network is unpredicted, expect the large of information and a huge platform, it is a social platform for people. In addition invited fashion bloggers to visit the show, and networks simultaneously broadcast to live the fashion show, so that blogger could be in the first time to publish a seasonal fashion.

After the economic crisis, the fashion brand put the amount of advertising in magazines, newspapers and other media, but online advertising is not recovery, In this regard, different people have different interpretations, such as the network is difficult to image interpretation of a large fashion, or dialog box on the page so much that the ads difficult to attract the viewers eye.

However, the development of online Advertising never stopped, according to the digital marketing agency SODA, (The Society of Digital Agencies ) research statistics, 81 percent of the fashion brand executives are interested in digital marketing investment in 2010, 50% of management staff consider reducing the traditional print advertising budget , while the increase in online Advertising budget.

Actually, brand marketers have become accustomed to the publicity of print ads in the paper media, they can control the position of ad layout, page size, but for online advertising, too many uncontrollable factors means that make the brand to give up control over it.

Actually, brand marketers have become accustomed to the publicity of print ads in the paper media, they can control the position of ad layout, page size, but for online Advertising, too many uncontrollable factors means that make the brand to give up control over it.


Therefore, IPad provide a best method- the ability to reflect the ad on the page of browser accesses to digital equipment, the interactive possibilities for the brand and online advertising. However, the developers Sam Shahid said, the popularization and application of this new technology still need some time, but gradually; it will change the concept of Advertising and media.