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Welcome to Advertising in the Fashion Industry

Advertising in the Fashion Industry on Prezi

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Online Advertising

Online Advertising is to use the web site to publishing the advertising, it include advertising banners, text link, multimedia etc. Compare with the traditional advertising (newspapers, magazines, TV, radio) even outdoor advertising, online advertising has significant advantages; it is the implementation of modern marketing media strategy essential part. More importantly, for small and medium-sized enterprise expansion pack is a remarkably good condition, to conduct broad international business of the company is even more so.

Actually, online advertising is one of the premier network marketing methods, network marketing strategy system in an important role. A variety of web marketing method also can all understand for the network advertising the concrete forms, is not only limited to put in on the web site of various specifications of Banner advertising, such as electronic mail advertising, search engine keyword advertising, search fixed rankings, etc. All of this format could be belongs to network advertising. No matter what forms, online advertising has the equivalent of characteristics: online advertising is the focus on transfer the marketing information to users.

The Characteristics of Online Advertising

Online advertising needs attached to the valuable information and service. The user in order to get their own have the benefit of information to browse the web, read the E-mail, or using other useful web services, such as a search engine, instant messaging, online advertising cannot leave the valuable information and services. Online advertising is the focus on users’ attentions and the rate of click.

Online advertising is enormous, targeted, enables beneficial conversion tracking, has lower entry-level fees, can be much cheaper and has greater range, it is a advanced platform. Online advertising can use advanced technology to provide information for product and service available, including text, images, audio and video, three-dimensional space and virtual functions to achieve the best unity. Online advertising is personalized form. It belongs to customization model. Advertiser can depend on request of customer, 24 hours to adjust advertising information, and it can be uploading a new product of information to satisfy consumers.

Social Media

With the development of science and technology, the number of Internet users is increasing rapidly, and in people’s daily lives, the Internet becomes more and more influential. Meanwhile, a variety of social media affects people lives. Social media are a new online media to allow users expansive scope for communicating. It has been following characteristics: first most social media services are available to join; they encourage people to discuss, write feedback and share information. Second the traditional media are a format of broadcast, and it is a one-way flow to transfer or distribute the content to users. However, the advantage of social media is two-way to broadcast information. Third in the social media, people can form a community extremely quickly, and they can communicate with a common interest effectively such as photography, drama, political and other topics. Finally, most of the social media are a powerful connectivity, through the link and integrate to merge multiple media together.

In the current media market, social media provide a useful platform to an advertising campaign, more and more advertiser prefers to provide advertising into Facebook and twitter page. About 500 million users use Facebook and Twitter users more than 120 million. According to Market research firm eMarketer prediction, this year's world social network advertising revenue will grow 14% to $2.5 billion. Social media advertising is the fastest growing network advertising.

Social media compared with the traditional media, the characteristics of social networks contains: firstly Active participation. The traditional media broadcast approach is one of the few for most, the carefully prepare content across to mass media, and social network is the participants themselves, people who interested in content through social networks platform release go out, and at his friend "circle" widely Shared. Secondly, No time limit. The content of the traditional media according to time, regional broadcast, watch is the limit on time and space. However, social networks are not subject to any limit on time and space. People can control time and space.

Fashion Show With Advertising

model:jiajia

A Catwalk (Fashion show), in its most basic form, is any narrowing platform on which people may walk. (Model) In this context, a catwalk (Fashion show) may be found anywhere and can be anything. Most of catwalk (Fashion show) used to brands publishing the new product or designer to promotion product.

Actually, most of catwalk (Fashion show) can make to video through the internet to promote the product. It is one of the ways to help companies to promotion the product and realize the immense result. Company use model to wear clothes, shoes, and jewelry to effective brilliant video or photograph to attract an audience. When viewers buy clothes or shoes only watching what products will look like when wearing it, not just what it looks like in the photo or on a hanger. Have this project on the stage wearing away of the model can cause these potential buyers of the ideas of the items will be how to determine when also can express their view of the project from many different angles. This information has been proved to be extremely useful to buy clothes, and through they provide visitors details like this can remarkably increase sales opportunities.