Hello, everyone
Welcome, HOW ADVERTISING IS CHANGING IN THE FASHION INDUSTRY was created in 4 December 2011.
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I’m a media management Full time student at Uclan from 2010-2012, this blog is a part of my digital project in final year. The main content of this blog is about how advertising is changing in the fashion industry.
The Mission of the blog will focus on:
l What is advertising and how advertising is changing?
l The relationships between advertising and fashion – how the internet affects notions of brand management
l How social media is affecting advertising in the fashion world
l Cases studies from the fashion world
l Traditional advertising and online advertising
l Advertising as public relations management
l Opinion and commentary on the best methods to affect fashion advertisement.
I create the blog, in order to share my idea, especially people who interested in the relationships between fashion industry and advertising. I hope my blog can give you some idea; also I hope u can leave comments.
