The Relationships between Advertising and Fashion (Part Two)

Nowadays, fashion world came more and more fashion shows, also have more and more fashionable performance requirements, for instance every year, in the fashion world will hold "Leica fashion awards ceremony, the organizer will invite fashion person come to activities, in fact, this is dupont to promote their" leica "the product, this also is an Advertising method. Therefore, dupont can rise the propaganda purpose of the product itself, meanwhile, can flaunt oneself is the founder of fashion, it become fashion and advertising of perfect combination of typical success.

Fashion Advertising

Fashion advertising is a division within the advertising field which focuses on creating promotions for the fashion industry. The fashion industry has a number of specific needs from a promotional perspective which can make it challenging and exciting to work for as an advertiser, and some of the most famous advertising campaigns in history have been the major fashion houses. In addition, fashion advertising including advertisement, handbag, shoes, and similar products for fashion houses also with high-end perfume.

The goal of Fashion advertising is to link of potential customer with brand, with other forms of advertising, fashion ads promoting a lifestyle as much as products, teaching consumers to particular brand associations with a particular way of life and social position. The tone and content of the advertising may vary, depending on the market the company is trying to target, from the extremely wealthy individuals disposable income of less still can be a valuable customer base.


In short fashion advertisement includes fashion designing, fashion business, fashion marketing.