Advertising in Fashion Magazines

Fashion magazine advertising can primarily be about "branding" for the label being advertised. This means establishing an image that will be associated with the advertised brand. Labels want to create memorable campaigns that help readers think of their brand when they're out shopping for new clothes and trying to convey a certain image.

The majority of people who read fashion magazines would most likely be women and/or budding fashion designers. To consider putting an ad in a fashion magazine would mean designing one that will definitely capture women’s attention. Adverts in fashion magazines often come with very high aesthetic and creative standards. They should be colourful, creative, glamorous, elegant and well-executed in order to catch the readers’ attention.

Nowadays not only have many fashion magazine, but also have many types of a fashion magazine, like ELLE, VOGUE etc, all kinds of brand put advertising in magazine. The Guardian reported in February that circulation of British Vogue has increased from 170,000 to 220,000 since Shulman came on board in 1992 and that the magazine pulls in £32m in advertising revenues (much of which goes straight to the bottom line, with production costs largely covered by the cover price charged to readers).

In fact, all kinds of brands are necessary through the magazine for the advertising, and advertising is necessary for fashion world.