What is visual merchandising? ( Window display)

Visual merchandising is the activity of promoting the sale of goods (in order to maximise sales) especially by their presentation in retail outlets.

Visual merchandising is the art of displaying merchandise in a manner that is appealing to the eyes of the customer. It is “showing” merchandise and concepts at their very best, with the purpose of enhancing the sale. It’s the cheapest way to increase sales and hit the targets.

·         Picture

·         Visual Merchandising is the art of combining good design with product, environment, and space to create stimulating and engaging spatial displays.

·         Picture. Visual merchandising success factors

·         Visual merchandising ( in-store display)

Display ads are effective in capturing your customers' attention with visually dynamic content that uses a wide creative canvas. In the world of display advertising, display ads include non-text ads that use images, Flash, video and other technologies and appear alongside website publisher content.

·         Visual merchandising ( in-store display)

·         Visual merchandising is includes combining products, environments, and spaces into a stimulating and engaging display to encourage the sale of a product or service. Visual merchandising---in-store display (color, logo, light) products, environments.

The relax and beauty environment will make the customer stay longer in my shop. for example：More fashion shop have big mirror, this way not only visually expanded shop space, also facilitate the customer for a fitting. These details will make consumers happy, so as to increase sales.

·         Visual merchandising( Window display)
 windows display is more important. A window display is a grouping of merchandise in a retail establishment‘s storefront area. Window display is the marketing of an important factor ,Window is a mirror，Many times, shoppers will go into a shop because something showcased in the window caught their eye. Getting attention is an essential quality of a good window display. They may ask the store owner to see the item or just browse around and perhaps see other goods they're interested in purchasing. In this way, attractive window displays can increase store traffic.

·         Visual merchandising( Window display)

Light, logo, Festival(Christmas and Valentine's Day are just two examples of holidays that lend themselves to developing retail shop window displays.)  , clour.

·         Key factor in visual marketing__creating

Fashion is about creating. If the fashion shop want follow the trend, they need creating the shop design. Good ideas for fish market window displays require a little creativity.   If the goods are not too great a change, you can set out in display, decoration make some change, could make the shop for a pair of new faces to attract customers. Every different shop display can get some new customers, the shop need follow the trend, the trend past then the windows display need change a new one.

·         On the role of Visual merchandising

- promotion product/ maximise sales

 Visual merchandising is best way on the sale, it can Increase sales and hit the targets. Through the various display form can make the stillness of the clothing into customer pay attention to target.  it is “showing” merchandise and concepts at their very best, with the purpose of enhancing the sale. it’s the cheapest way to increase sales and hit the targets.

For example: The famous Italian fashion designer George Armani engaged in the window display work, he has understanding of: "we need to customers to create a kind of exciting and experience  shopping process. he want the customers feel the style and main idea is clearly on the whole. He said : every detail is need prefect, I want in the amazing environment  display my design. So a good shop will have Specific environment, specific lighting, display and the  service way. This is a own style.

－Creating customer value

Customer value is total customer value minus total customer cost. Value including price, service quality,fulfillment time and product quality. If a company wants to defeat its opponent, it should have higher customer value to attract the potential customers and maintained the existing customers.

Good environment , prefect visual merchandising can bring high level to customers and will have good moody. This can creating customer value.

-disseminate the brand culture

A good display will show to store the sales information, and also should deliver a unique brand of corporate culture. And finally it will stand out from many brands, and enhance brand competitiveness, and occupy more market share.

Visual merchandising is best way on the sale that It’s the cheapest way to increase sales and hit the targets. Visual Merchandising Courses are an excellent way to professionally maximise your product display and generate more sales. Visual Merchandising  not only increasing sales but also bring a brand culture to customer.

Last important, visual merchandising not only display product but also brand culture. The only way is to establish their own unique brand of culture. And finally it will stand out from many brands, and enhance brand competitiveness, and occupy more market share.