Traditional Advertising

Advertising is essential for the promotional mix of communication tools. It is a paid form of communication. The aim of advertising is independent of the transmitting medium. There are many types of advertising, like Brand advertising, Retail/local advertising, Political advertising, Business to business advertising, and Interactive advertising, etc, all types of advertising show the distinct mode of transmission

Traditional Advertising refers to print Advertising, it contains, newspaper, magazine, poster, and television etc. The main spreading platform of traditional Advertising is widespread dissemination, not send information to target segmented market. The information transmission is a single way, not interactive communication; it cannot make sure how many users could be receiving the Advertising information.

The characteristic of newspaper Advertising: Spread faster, information to deliver timely, large information, strong narrative, easy to maintain and people can repeat to read it.

The characteristic of magazine Advertising: clear target audience, it has the layout of flexible, and various color can attract readers

The characteristic of television of Advertising: Intuitive is dedicated, by viewing the environmental impact of massive, is not easy to understand the communication effect and it too expensive. 

Advantage: With relatively low cost, long time preservation or spread, can be used repeatedly, spread many times and it has certain to bring stability and its long time audience attention.

Disadvantage: the form of expression has limit, although can through all kinds of deformation and innovation, comprehensive technology, due to the influence of printing cost, long-distance transportation or high capacity information it will increase this effect and by environmentalists advocate arguments boycott, it is serious to the waste of resources and environment pollution.

Tradition Method:

l Newspapers/ Magazine

The content and form of newspaper advertising is more diverse, spread faster and easy preservation, most people have access to either a newspaper or magazine, and they read in order to keep up date with news and events. Print media are very effective at delivering a message to a target audience.

l Television Advertising

Audio-visual image is rich, fax degree is high, the bright red color, give consumer deep impression, and easy to memory and pay attention to the highest rate.

• Radio Advertising

The great advantage of the broadcast media is wide range. Some programs have certain specific audience, if choose specific programmed to target advertising, the effect is good and can get higher of pay attention.

• Light box Advertising

In public transportation, security, welfare, savings, insurance, taxes, and enterprise, tourism, services etc, in addition, in the culture and education could be as an important role. They are suitable for both indoor and outdoor.

• Outdoor Advertising

Outdoor advertising includes various types of promotional displays, from highway billboards to transit posters and arena placement, all geared towards communicating a message to the public. What is more, Particular locations can be acquired for certain purposes, Outdoor advertising is an excellent adjunct to other types of advertising you are doing. In fact, it is most effective when coupled with other media.

                         

Poster

 Poster can publish in the media, broadcast or posted on visible place. Posters may target a particular segment of the consumer population; it is a highly powerful and cost effective. 

 l   Public relations

Public relations activities include helping the public to understand the company and its products. Often, public relations are conducted through the media that is, newspapers, television, magazines, etc. In fact Public relations are to establish a good relationship with media, then use media power to improve our blog reputation and brand image.