Social Media

With the development of science and technology, the number of Internet users is increasing rapidly, and in people’s daily lives, the Internet becomes more and more influential. Meanwhile, a variety of social media affects people lives. Social media are a new online media to allow users expansive scope for communicating. It has been following characteristics: first most social media services are available to join; they encourage people to discuss, write feedback and share information. Second the traditional media are a format of broadcast, and it is a one-way flow to transfer or distribute the content to users. However, the advantage of social media is two-way to broadcast information. Third in the social media, people can form a community extremely quickly, and they can communicate with a common interest effectively such as photography, drama, political and other topics. Finally, most of the social media are a powerful connectivity, through the link and integrate to merge multiple media together.

In the current media market, social media provide a useful platform to an advertising campaign, more and more advertiser prefers to provide advertising into Facebook and twitter page. About 500 million users use Facebook and Twitter users more than 120 million. According to Market research firm eMarketer prediction, this year's world social network advertising revenue will grow 14% to $2.5 billion. Social media advertising is the fastest growing network advertising.

Social media compared with the traditional media, the characteristics of social networks contains: firstly Active participation. The traditional media broadcast approach is one of the few for most, the carefully prepare content across to mass media, and social network is the participants themselves, people who interested in content through social networks platform release go out, and at his friend "circle" widely Shared. Secondly, No time limit. The content of the traditional media according to time, regional broadcast, watch is the limit on time and space. However, social networks are not subject to any limit on time and space. People can control time and space.

Fashion Show With Advertising

model:jiajia

A Catwalk (Fashion show), in its most basic form, is any narrowing platform on which people may walk. (Model) In this context, a catwalk (Fashion show) may be found anywhere and can be anything. Most of catwalk (Fashion show) used to brands publishing the new product or designer to promotion product.

Actually, most of catwalk (Fashion show) can make to video through the internet to promote the product. It is one of the ways to help companies to promotion the product and realize the immense result. Company use model to wear clothes, shoes, and jewelry to effective brilliant video or photograph to attract an audience. When viewers buy clothes or shoes only watching what products will look like when wearing it, not just what it looks like in the photo or on a hanger. Have this project on the stage wearing away of the model can cause these potential buyers of the ideas of the items will be how to determine when also can express their view of the project from many different angles. This information has been proved to be extremely useful to buy clothes, and through they provide visitors details like this can remarkably increase sales opportunities.

What is Advertising

Network has become a new platform to attract potential customers.Obviously, the media landscape is constantly changing; it brings a vast innovation to advertising marketing. Advertising is essential for the promotional mix of communication tools. It is a paid form of communication. The aim of advertising is independent of the transmitting medium .There are many types of advertising, like Brand advertising, Retail/local advertising, Political advertising, Business to business advertising and Interactive advertising, etc, all types of advertising have the different mode of transmission.

The Relationships Between Advertising and Marketing

With the development of environment change, any system changes, trends could possible, with the rapid development of information, market competition is increasingly fierce and growing market size, for efficiency of economic activities put forward a higher demand. Advertising as new information resources to enhance the domestic and foreign enterprises to participate in the competition in the market awareness, and to survive and develop in the international and domestic markets has played an irreplaceable role. The advertising and promotion for its strong advertising messages permeability affect the social every corner of the economy, and provided a broad space for the development of advertising and promotion. Advertising and promotional activities in different economic backgrounds have different form and content of marketing strategy.

The first stage from the late 1970s to the late 80s, Product variety is relatively single, the same homogeneous commodities less. Market competition mainly through the differences caused by the product itself, the nature of the features and functional benefits to be achieved, This period, marketing strategy, product center system, the focus of marketing is to attract customers to buy, advertising and promotional activities focused on the information hard transmission, mainly due to limited range of consumer choice and education is relatively underdeveloped , the relatively low level of public culture, product knowledge is the relative lack of do not understand the basic functions of the goods .