GUCCI

CASE: GUCCI

Type: subsidiary of PPR

Industry: consumer goods

Founded: 1921

Headquarters: Florence, Italy

Key people: Guccio Gucci Founder

Patrizio di Marco, President & CEO,

Frida Giannini, Creative director

Product: clothing, watches, jewellery, shoes and leather goods

Website: Gucci.com

Gucci is an Italian fashion brand, establishes by Guccio Gucci in 1921 in Florence. Gucci products including fashion, leather goods, shoes, watches, tie, silk scarves, perfume, household goods and pet supplies, etc. Gucci is one of the most famous Italy luxury brands around the world. People is falling in love with Gucci’s elegant design and unique understanding of high fashion.

Gucci extends mobile strategy to iPad 

Fashion designer Gucci has extended its mobile application to the iPad to let consumers view content such as high-quality photos and live feeds of fashion shows on the device’s large canvas. It is appropriate that the top fashion brand like GUCCI will combine with new method to promote advertising; in addition, going online is a smart and significant luxury PR move for Gucci. They are the pioneer among fashion industries to launch online promotion campaign on Facebook. The fact is that they did a fantastic job and achieved enormous success by doing this. They got a friends list of 553,138 fans in total there , and it is a excellent tool for social media interaction. By posting pictures of its latest fashion shows and latest designs, it is a much cheaper and more convenient way to inform its fans about news and happenings. Plus all the pictures and videos on the wall engage its fans with the brand’s luxury lifestyle concept. In the era of web 2.0, “going online” has become a trend. The impact of the traditional media is lessening while new media has become a significant channel for publicity. These new tools are effective as an application of “two way” communication for cultivating relationship, receiving feedback and building loyalty with its audience.

To analysis GUCCI advertising, we can see that, no matter traditional advertising or new advertising the most beneficial way is to satisfy the customer’s needs.