HM

CASE: H&M

Industry: Fashion

Founded: Erling Persson, 1947   
                      

Headquarters: Stockholm, Sweden, European Union

Product: Clothing and cosmetics

HM, It has over 2,300 stores in 43 countries and as of 2011 employed around 94,000 people. It is ranked the second largest global clothing retailer, just behind Spain-based Inditex (parent company of ZARA), and leads over third largest global clothing retailer, United States based Gap Inc

H&M Promotion strategy

H&M spend many effort on promotion, no matter the outdoor advertising, Direct market - H&M Magazine, They also use the internet. In fact, to promote the company and its product, the company will use video advertisements, print advertisements and the concept of e-marketing. These promotion and communication strategy will tend to meet the consumers form different places worldwide, especially those target markets or the consumers in the working place.

In fact, no matter top brand or low brand, most of company prefers to use E-marketing to boost advertising, for example the new way, IPAD. If you own an iPad and have a magazine app downloaded, you’ll already have a sense of where Print advertising is headed. The simple act of being able to engage with an ad now by clicking on it marks a quantum leap in effectiveness. Advertisers can also leverage different forms of media, such as video, by embedding it straight into their ad

When people who use Ipad or iphone. Only click on the map icon and a picture in picture screen is presented to people, showing all of the H&M stores closest to people, only click on the gallery Icon, and a slide show of models showing off the gear featured in the commercial is served up to me. People can click on any of these images to be taken straight to the product page of their website. Essentially, the entire ad becomes interactive

On the other hand, H&M launched a mobile marketing campaign on its home turf to promote its latest collection. The campaign includes SMS coupons, mobile banner ads placed on a major carrier portals and media sites including Tele2, Telenor and TV4, and a mobile site with click-through slideshows and animated GIF images of the retailer's latest garments. For the campaign, H&M tapped mobile marketing agency Mobiento and its sister company Adiento, an ad network, which use mobile ad network MADS' technology platform.