CHANEL

“Coco” Chanel [case]

Type: Privately held.    
                                      

Founded: 1909/1910

Founders: Gabrielle “Coco” Chanel. 135, Avenue Charles de Gaulle (Gabrielle Bonheur "Coco" Chanel (August 19, 1883 – January 10, 1971) was a pioneering French fashion designer whose modernist philosophy, menswear-inspired fashions, and pursuit of expensive simplicity made her an important figure in 20th-century fashion. Her influence on haute couture was such that she was the only person in the field to be named on TIME Magazine's 100 most influential people of the 20th century.)

Headquarters: 92521 Neuilly-sur-Seine Cedex Paris, France.

Area served: Worldwide boutiques Alain Wertheimer, co-owner.

Key people: Gerard Wertheimer, co-owner Karl Lagerfeld, head designer.

Industry: Fashion.

Products: Luxury goods

Design Concept: elegance, simplicity and beautiful

Chanel  is a Parisian fashion house created by Coco Chanel. Specializing in luxury goods. A brand is more than a name, design or symbol. Brand reflects personality of the company which is organizational culture. Branding means creating reference of certain products in mind. The Chanel label has become one of the most recognized names in luxury and haute couture fashion. Coco Chanel represents the company's image.


Objective of  chanel

The objective of a corporation is attained harvest anticipated during a certain period and it’s a reflection and embodiment for active intention of a corporate management. "Chanel goal is attract consumers - not the type of impulsive consumption, but rather the acceptance of the brand." Chanel belongs to luxury goods, so we can confirm that Chanel target customers are upper-class people and white collars, According to different price; chanel always adhering to the social elite for its target customer of the base or High-income groups.

The Advertising of CHANEL

Advertising is Brand reputation to establish and promote product sales an important carrier, any company will be concerned about the dissemination of advertising, However, there is an ad good or bad effects of the problem, the final response to the merits of advertising, such as the extent of the effect of advertising design, advertising media, the right choice or not, the number of ads with the cycle etc. Chanel No. 5 perfume advertising might be good example. 

Chanel launched a new advertising film that cast Nicole Kidman as the new face of Chanel No. 5. It was produced by Baz Luhrmann, the director of Moulin Rouge and Romeo+Juliet, and was shot on location in Sydney. Kidman takes on the role of the most famous woman in the world while Brazilian model/actor Rodrigo Santoro plays a struggling writer in love with Kidman.

However, with the development of online advertising, Chanel launched new film as main promote method to attract audience is good way. For fashion ads,  people prefer to attention that the color effect, and model effect. In addition, Chanel blogs to luxury brands, it has loyal audience, therefore, it also use magazine to promote new product.