Prada

CASE: PRADA
Founded: 1913, Prada founded the first boutique in the centre of the Italian Milan.

Founders:  Mario·Prada

Headquarters: Milan, Italy

Numbers of locations: over 250 worldwide boutiques

Industry: Fashion

Product: Luxury goods

Prada S.p.A.  Is an Italian fashion label specializing in luxury goods for men and women (ready-to-wear, leather accessories, shoes, luggage and hats)

The advertising of Prada

With the development of internet technology, all kinds of brand use internet to promote the brand. Such as Prada, I really like Prada ads – car patterns in the new collection led them down a glamorous car garage route; loving the retro cars, quirky compositions and bright, but not oversaturated, colours. Shot by Steven Meiseland art directed by David James. Actually, Most Prada on-line adverts certainly are a sequence of messages that cause an ad marketing campaign and middle on a particular theme or concept that seem in different media across a specified period. The ad campaign is typically a commitment to some creativeness method and normally lasts for 1 12 months. For some businesses advertisements tend to be produced one at a time as well as the central message keeps on changing. Prada gain an excellent fame all over the entire world for their superb quality and traditional style. It addition Prada take advertising campaign, an advertising campaign is typically broadcast through several media channels. It may focus on a common theme and one or few brands or products, or be directed at a particular segment of the population. Successful advertising campaigns achieve far more than the sporadic advertising and may last from a few weeks and months to years.

To the analysis of PRADA, we find outstanding features, Luxury brand, is very regard to use ads campaign, through movies, print media, and combined with web technology, like app application, to build their own loyalty customers, and use famous actors to build brand image. In my opinion, I believe that, the most practical method is to use print media combine with online media.