Advertising is a combination of economy and culture; the advertising activity is not only one kind of economic activity, but a kind of cultural exchanges. Advertising culture is the subculture which is subordinated to commercial culture; include culture of the goods and marketing culture at the same time.
With the deepening of international division of labor, development and global economic integration, the trend of increasing international circulation of commodities have become increasingly frequent. Each country to compete for world markets, competing to sell their products, which is an important means of promotion, is to use advertising to promote their own goods and the reputation of the vendor to the international.
