Social Media

With the development of science and technology, the number of Internet users is increasing rapidly, and in people’s daily lives, the Internet becomes more and more influential. Meanwhile, a variety of social media affects people lives. Social media are a new online media to allow users expansive scope for communicating. It has been following characteristics: first most social media services are available to join; they encourage people to discuss, write feedback and share information. Second the traditional media are a format of broadcast, and it is a one-way flow to transfer or distribute the content to users. However, the advantage of social media is two-way to broadcast information. Third in the social media, people can form a community extremely quickly, and they can communicate with a common interest effectively such as photography, drama, political and other topics. Finally, most of the social media are a powerful connectivity, through the link and integrate to merge multiple media together.

In the current media market, social media provide a useful platform to an advertising campaign, more and more advertiser prefers to provide advertising into Facebook and twitter page. About 500 million users use Facebook and Twitter users more than 120 million. According to Market research firm eMarketer prediction, this year's world social network advertising revenue will grow 14% to $2.5 billion. Social media advertising is the fastest growing network advertising.

Social media compared with the traditional media, the characteristics of social networks contains: firstly Active participation. The traditional media broadcast approach is one of the few for most, the carefully prepare content across to mass media, and social network is the participants themselves, people who interested in content through social networks platform release go out, and at his friend "circle" widely Shared. Secondly, No time limit. The content of the traditional media according to time, regional broadcast, watch is the limit on time and space. However, social networks are not subject to any limit on time and space. People can control time and space.

Ogilvy Group UK Said Social networking site provides other media cannot provide social activities "place". He said, this is a little like tavern, people in the social networking site interactive communication, introduced experience to each other. In addition, the research shows, use social networking web site users are more likely to buy the products according to the other people's Suggestions or visit a website. More importantly, Facebook also has launched a new advertising system, Make enterprise in its site to create special web pages. MySpace has already join the Google OpenSocial plan

　

Only in the United States, the social network advertising revenue than last year the total price increased 20% to $1.7 billion, Facebook account for 50%, for 835 million dollars. Last year the United States social network advertising.

This year the biggest losers are MySpace, the company's share from 32% last year ($445 million) dropped to 19% this year (323 million). Social games and social applications this year also performed poorly, advertising, amounting to $142 million.

Social media and advertising after a integration and planning and implementation, it can take to brand is not only a brand and communication, more important is online friend can help a company to design it products, and to evaluate its products, even help company to sales products

The Internet advertising company of chairman Brett Brewer Adknowledge in Sydney's 2009 social media conference points out, social media advertising is facing the turning point. First, as the popular social network, big brand advertisers are exploring how to use social networking to put advertising campaign. Second, as the traditional forms of advertising is proved to be the effect not beautiful, therefore, enterprise have realized that they have to find effective ways in this platform to put advertising, otherwise they will lose opportunity to contact with the users.