Online Advertising

Online Advertising is to use the web site to publishing the advertising, it include advertising banners, text link, multimedia etc. Compare with the traditional advertising (newspapers, magazines, TV, radio) even outdoor advertising, online advertising has significant advantages; it is the implementation of modern marketing media strategy essential part. More importantly, for small and medium-sized enterprise expansion pack is a remarkably good condition, to conduct broad international business of the company is even more so.

Actually, online advertising is one of the premier network marketing methods, network marketing strategy system in an important role. A variety of web marketing method also can all understand for the network advertising the concrete forms, is not only limited to put in on the web site of various specifications of Banner advertising, such as electronic mail advertising, search engine keyword advertising, search fixed rankings, etc. All of this format could be belongs to network advertising. No matter what forms, online advertising has the equivalent of characteristics: online advertising is the focus on transfer the marketing information to users.

The Characteristics of Online Advertising

Online advertising needs attached to the valuable information and service. The user in order to get their own have the benefit of information to browse the web, read the E-mail, or using other useful web services, such as a search engine, instant messaging, online advertising cannot leave the valuable information and services. Online advertising is the focus on users’ attentions and the rate of click.

Online advertising is enormous, targeted, enables beneficial conversion tracking, has lower entry-level fees, can be much cheaper and has greater range, it is a advanced platform. Online advertising can use advanced technology to provide information for product and service available, including text, images, audio and video, three-dimensional space and virtual functions to achieve the best unity. Online advertising is personalized form. It belongs to customization model. Advertiser can depend on request of customer, 24 hours to adjust advertising information, and it can be uploading a new product of information to satisfy consumers.

The basic form of Online Advertising

Online advertising is use of advanced multimedia technology, with flexible and diverse forms. 

• Banner--was called "banner ads", is the most common way of advertising. Usually in Flash, GIF, JPG formats, location in your web pages, and can also use Java language or shockwave tools.

• Buttons -- is positioning in your web page form, compare with banner advertisement, it has small size.

• Direct-marketing-- Use electronic publications of the web site service email list, add advertising to subscriber every day in the mailbox.

• Email advertising--Email advertising has clear targeted audience. The characteristics of low cost, and the advertisement content is not restricted. It can be targeted to specific one person send specific advertising.

• Contests & promotions-- advertisers may jointly with web site together that interests them online competition or online promotion activity

• Interstitial ads-- Advertisers can choose their favorite web or column, put advertising on this web site or column before a new window shows advertising.

• Sponsorship--The type of Sponsorship advertisement, better than the traditional Internet advertising give advertisers more choice.

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