What is visual merchandising? ( Window display)

Visual merchandising is the activity of promoting the sale of goods (in order to maximise sales) especially by their presentation in retail outlets.

Visual merchandising is the art of displaying merchandise in a manner that is appealing to the eyes of the customer. It is “showing” merchandise and concepts at their very best, with the purpose of enhancing the sale. It’s the cheapest way to increase sales and hit the targets.

·         Picture

·         Visual Merchandising is the art of combining good design with product, environment, and space to create stimulating and engaging spatial displays.

·         Picture. Visual merchandising success factors

·         Visual merchandising ( in-store display)

Display ads are effective in capturing your customers' attention with visually dynamic content that uses a wide creative canvas. In the world of display advertising, display ads include non-text ads that use images, Flash, video and other technologies and appear alongside website publisher content.

·         Visual merchandising ( in-store display)

·         Visual merchandising is includes combining products, environments, and spaces into a stimulating and engaging display to encourage the sale of a product or service. Visual merchandising---in-store display (color, logo, light) products, environments.

The relax and beauty environment will make the customer stay longer in my shop. for example：More fashion shop have big mirror, this way not only visually expanded shop space, also facilitate the customer for a fitting. These details will make consumers happy, so as to increase sales.

·         Visual merchandising( Window display)
 windows display is more important. A window display is a grouping of merchandise in a retail establishment‘s storefront area. Window display is the marketing of an important factor ,Window is a mirror，Many times, shoppers will go into a shop because something showcased in the window caught their eye. Getting attention is an essential quality of a good window display. They may ask the store owner to see the item or just browse around and perhaps see other goods they're interested in purchasing. In this way, attractive window displays can increase store traffic.

·         Visual merchandising( Window display)

Light, logo, Festival(Christmas and Valentine's Day are just two examples of holidays that lend themselves to developing retail shop window displays.)  , clour.

Topshop

CASE: TOPSHOP

Type: subsidiary

Industry: retail, fashion

Founded: 1964 sheffield

Headquarters: London, united Kingdom 

Product: clothing, shoes, bags

Parent: Arcadia group

Website: www.topshop.com

Topshop is a British multinational clothes retailer specialised in women's clothing and fashion accessories. It has shops in around 20 countries and online operations in a number of its markets.

The advertising of TOPSHOP

TopShop continues to influence trends in Europe and the States not just with the Kate Moss line but with the brand itself which has become a favorite amongst those staying on top of trends. The success of topshop, with its brand advertising campaign has hugely significant relationships. The most useful advertising is Topshop Launches SCVNGR Campaign.

Fashion Marketing

Fashion marketing core essence highlights for three golden triangle relations: one is the marketing idea, culture, and brand marketing strategy. Second is positioning and creative. Third are marketing elements, feelings and experiences.

Culture and Brand

Culture, brand and marketing relationship attributed to it: for consumers to create a unique value, the purpose of the successful marketing is the high value of brand as the foundation. And marketing and in constant target audience to convey the unique cultural concept of the brand and the lawsuit, build on the foundation of the cultural and brand marketing is the real life of the marketing. Cola giants brand story it is deep reflect culture, brand and marketing the interaction of the right case.