CASE: TOPSHOP
Type: subsidiary
Industry: retail, fashion
Founded: 1964 sheffield
Headquarters: London, united Kingdom
Product: clothing, shoes, bags
Website: www.topshop.com
Topshop is a British multinational clothes retailer specialised in women's clothing and fashion accessories. It has shops in around 20 countries and online operations in a number of its markets.
The advertising of TOPSHOP
TopShop continues to influence trends in Europe and the States not just with the Kate Moss line but with the brand itself which has become a favorite amongst those staying on top of trends. The success of topshop, with its brand advertising campaign has hugely significant relationships. The most useful advertising is Topshop Launches SCVNGR Campaign.
SCVNGR Campaign
Topshop is partnering with gamification firm SCVNGR on its new student campaign, making it the first brand outside of N. America to do so. From 5 , September, Topshop’s student fans can play the bespoke SCVNGR game via an app on their smartphone, completing challenges and earning rewards and exclusive offers.
Topshop SCVNGR game. Students just need to download the free SCVNGR app for iPhone and Android, tap places’ and search for ‘Topshop’, and they can start playing the fashion-themed challenges immediately. The game works on a points system; players choose the reward they want and then do the challenges needed to accumulate that number of points.
On the other hand, every month Topshop will launching the free new magazine, and the new product will have a new fashion conference. The traditional methods also make the topshop has more loyalty customers. In addition, topshop also use Internet advertising to attract customer's eye, I believe that, for the topshop best strategy is the fashion show, varies of designers could be show new product, and it can establish brand image.
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