Fashion Marketing

Fashion marketing core essence highlights for three golden triangle relations: one is the marketing idea, culture, and brand marketing strategy. Second is positioning and creative. Third are marketing elements, feelings and experiences.

Culture and Brand

Culture, brand and marketing relationship attributed to it: for consumers to create a unique value, the purpose of the successful marketing is the high value of brand as the foundation. And marketing and in constant target audience to convey the unique cultural concept of the brand and the lawsuit, build on the foundation of the cultural and brand marketing is the real life of the marketing. Cola giants brand story it is deep reflect culture, brand and marketing the interaction of the right case.

Samsung, Apple, Starbucks, BEN Q, MOTOROLA, and Coca Cola brand success rapidly rising behind reflects the "new mankind consumption culture" extreme extension historical phenomenon. It is based on human individuality, the reverse tradition, the pursuit of self back, follow the fashion culture characteristics, these brand succeeded in establishing " new mankind consumption culture" is the unique brand of within the implication "Bring Enjoyment and Quality to Life" (live a happy Life) brand idea and "fashion, happy, youth" brand personality ben q namely is one of the typical representative.

Positioning and Creative

The unique brand positioning and market positioning, fashion design idea and product image and other marketing and communication strategies to form a golden triangle of fashion marketing strategies.