Network has become a new platform to attract potential customers.Obviously, the media landscape is constantly changing; it brings a vast innovation to advertising marketing. Advertising is essential for the promotional mix of communication tools. It is a paid form of communication. The aim of advertising is independent of the transmitting medium .There are many types of advertising, like Brand advertising, Retail/local advertising, Political advertising, Business to business advertising and Interactive advertising, etc, all types of advertising have the different mode of transmission.
Monday 30 April 2012
Sunday 15 April 2012
Christian Dior SA.
DIOR
Industry: luxury goods
Founded: 16 December 1946
Founder: Christian Dior
Headquarters: Paris, France
Number of locations: 210 ( as of September 2010)
Area served: Worldwide high-end shopping districts
Product: high fashion retail
Dior is a famous French fashion luxury brand. Dior Company mainly deals include women's, men's clothing, jewelry, perfume, cosmetics of high-grade consumer goods. The men's clothing brand has been independent for Dior men's clothing. Since the 1946 years, Dior has been luxuriant with elegant pronoun. Whether fashion, cosmetics or other products, Dior in fashion world has been topped the top.
Tuesday 10 April 2012
Louis Vuitton
Industry: Retail
Founded: 1854
Founder: Louis Vuitton
Headquarter: Paris, France
Key people: Jordi Constans (Chairman & CEO), Marc Jacobs (Art Director), Antoine Arnault (Director of Communications)
Product: luxury goods
Website: louisvuitton.com
Saturday 7 April 2012
The Relationships between Advertising and Fashion (Part Two)
Nowadays, fashion world came more and more fashion shows, also have more and more fashionable performance requirements, for instance every year, in the fashion world will hold "Leica fashion awards ceremony, the organizer will invite fashion person come to activities, in fact, this is dupont to promote their" leica "the product, this also is an Advertising method. Therefore, dupont can rise the propaganda purpose of the product itself, meanwhile, can flaunt oneself is the founder of fashion, it become fashion and advertising of perfect combination of typical success.
Thursday 5 April 2012
The Relationships between Advertising and Fashion (Part One)
Wide range of advertising and can be seen everywhere of fashion magazines, it make fashion and advertising has been integrated into people's lives. Advertising inadvertently surrounded the lives of people, all kinds of advertising colorful, full of information; let people understand to a large amount of information.
The Characteristics of Advertising and Fashionable Artistic
With the people for the evaluation of advertising, fashion and the different characteristics of the evaluation, Advertising in daily life has been described as the advertising information “cockroaches”. This feature based on advertising, the advertising is good or bad by most people to determine. The main purpose of advertising is to let the public understand the advertised products and concepts visible, look at the general public do not understand the advertising, it means they lost the basic purpose of advertising, it cannot be referred to as "Advertising". The quality of the advertising is directly dependent on commodity purchases.
However, Fashion is determined by a handful of people. Fashion is some people who work in the arts for their own design or concept can be people to accept some of the measures taken. Such as organizing various exhibitions, show their works. Now the fashion is determined by many fashion people or fashion show, fashion conference and fashion Party, filled with fashion “brand”, determined by the master of style.
Therefore, advertising is a common phenomenon, affected by the mass behavior; fashion is a minority phenomenon, affected by some people. A person cannot understand the advertising, but may not understand fashion, both compared to the fashion component is significantly greater than advertising. The ads can be any evaluation, if someone evaluation for fashion, which is more difficult.
Sunday 1 April 2012
Traditional Advertising
Advertising is essential for the promotional mix of communication tools. It is a paid form of communication. The aim of advertising is independent of the transmitting medium. There are many types of advertising, like Brand advertising, Retail/local advertising, Political advertising, Business to business advertising, and Interactive advertising, etc, all types of advertising show the distinct mode of transmission
Traditional Advertising refers to print Advertising, it contains, newspaper, magazine, poster, and television etc. The main spreading platform of traditional Advertising is widespread dissemination, not send information to target segmented market. The information transmission is a single way, not interactive communication; it cannot make sure how many users could be receiving the Advertising information.
The characteristic of newspaper Advertising: Spread faster, information to deliver timely, large information, strong narrative, easy to maintain and people can repeat to read it.
The characteristic of magazine Advertising: clear target audience, it has the layout of flexible, and various color can attract readers
The characteristic of television of Advertising: Intuitive is dedicated, by viewing the environmental impact of massive, is not easy to understand the communication effect and it too expensive.
Advantage: With relatively low cost, long time preservation or spread, can be used repeatedly, spread many times and it has certain to bring stability and its long time audience attention.
Disadvantage: the form of expression has limit, although can through all kinds of deformation and innovation, comprehensive technology, due to the influence of printing cost, long-distance transportation or high capacity information it will increase this effect and by environmentalists advocate arguments boycott, it is serious to the waste of resources and environment pollution.
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