DIOR
Industry: luxury goods
Founded: 16 December 1946
Founder: Christian Dior
Headquarters: Paris, France
Number of locations: 210 ( as of September 2010)
Area served: Worldwide high-end shopping districts
Product: high fashion retail
Dior is a famous French fashion luxury brand. Dior Company mainly deals include women's, men's clothing, jewelry, perfume, cosmetics of high-grade consumer goods. The men's clothing brand has been independent for Dior men's clothing. Since the 1946 years, Dior has been luxuriant with elegant pronoun. Whether fashion, cosmetics or other products, Dior in fashion world has been topped the top.
Dior launched a new Advertising campaign, last feature was actress charlize theron facing the most popular fragrance, and since 2004 she won an Oscar for best actress for monster role. The new season in the mother's day in May kick in 30 th in France, 2010 years is fast approaching and fragrance gift box is appear on each perfumeries.
The brand has also set up a dedicated website which retraces the history of Dior and J'adore by pretending to guide you inside the couture house thanks to a virtual visit inside an animated movie. A narrator tells the story of the scent cultivating ambiguity as to whether it is a woman or the perfume J'Adore which is visiting the 30, rue Montaigne. One is reminded of the spirit of the Guerlain ad for Flora Nymphéa
Dior achieves impact of TV and print via VIVmag advertising
Dior is trying its luck with advertising within VIVmag’s all-digital magazine that connects consumers to click-to-buy ad units. The brand has a two-page spread in VIV mag. Users are able to click on the campaign to watch a video and use the available link to buy Dior products.
VIVmag has been publishing for four and a half years. It has 350,000 global subscribers.
Advertising opportunities
Users can tap on different sections on the Dior advertisement to interact with it.
Users can tap on different sections on the Dior advertisement to interact with it.
Actually, analysis the Dior, we can see that, advertising for brand promote is important, A brand want to promote the product, it needs to have the correct advertising idea and combined with the traditional advertising and Internet advertising, to satisfy the customer demands, especially with the growth of the Internet, app applications and else both provided the platform to brand to make advertising campaign.
i like this brand and every advertising in this brand!!
ReplyDeleteme tooo...very nice
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