Wide range of advertising and can be seen everywhere of fashion magazines, it make fashion and advertising has been integrated into people's lives. Advertising inadvertently surrounded the lives of people, all kinds of advertising colorful, full of information; let people understand to a large amount of information.
The Characteristics of Advertising and Fashionable Artistic
With the people for the evaluation of advertising, fashion and the different characteristics of the evaluation, Advertising in daily life has been described as the advertising information “cockroaches”. This feature based on advertising, the advertising is good or bad by most people to determine. The main purpose of advertising is to let the public understand the advertised products and concepts visible, look at the general public do not understand the advertising, it means they lost the basic purpose of advertising, it cannot be referred to as "Advertising". The quality of the advertising is directly dependent on commodity purchases.
However, Fashion is determined by a handful of people. Fashion is some people who work in the arts for their own design or concept can be people to accept some of the measures taken. Such as organizing various exhibitions, show their works. Now the fashion is determined by many fashion people or fashion show, fashion conference and fashion Party, filled with fashion “brand”, determined by the master of style.
Therefore, advertising is a common phenomenon, affected by the mass behavior; fashion is a minority phenomenon, affected by some people. A person cannot understand the advertising, but may not understand fashion, both compared to the fashion component is significantly greater than advertising. The ads can be any evaluation, if someone evaluation for fashion, which is more difficult.
Fashion and advertising have different specific contact. First, according to the ages of consumers divided into several situations, according to advertising and fashion associated survey point out advertising mainly concentrated in the 21 to 30 year – old, rarely more than 51 years. In the survey shows, the percentages of people over the age of 51 are not clear about the definition of fashion, only to know whether advertising is good-looking. However the survey shows young people for the fashion and advertising it has own definition, although they have not fixed the spending power, but they will become the main consumer.
21 ~ 30 years old this age paragraph the person, with its own fixed income, their idea is also very mature. This age paragraph the person, it is all kinds of products to fight for the best consumption object, is all sorts of advertising should strive for audiences, people in this age group think advertisements and fashion are inevitable relation, the results for advertising design department is for a breakthrough. If, advertising add appropriate fashion information, then will increase people attention advertising. In addition, due to care about advertising and fashion combination of most people have certain consumption ability for product to establish brand loyalty is a great opportunity.
In fact, from different levels of consumer spending to see: the higher the income of the consumer group, the more think advertisements and fashion has a large connection. From the survey shows that most of people like spent time to reader fashion magazine, therefore advertisements combined with fashion is important.
Advertising performance already exists in the shadow of fashion. Such as the use of popular colors popular production methods, popular music etc, Some ads will be full of stylish features of the young people as an advertising positioning around their advertising planning and production. Young people are often to follow the fashion also could be become fashion representatives, and they are willing to pay more money for product of fashion. Advertising is a good way to persuade consumer.
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