Louis Vuitton

Louis Vuitton

Type: Division of holding company   
                                                             

Industry: Retail                               
         

Founded: 1854

Founder: Louis Vuitton

Headquarter: Paris, France

Key people: Jordi Constans (Chairman & CEO), Marc Jacobs (Art Director), Antoine Arnault (Director of Communications)

Product: luxury goods

Website: louisvuitton.com

The Advertising of Louis Vuitton

Louis Vuitton Advertising campaigns never let me down either. The creative vision of the Louis Vuitton Fall Winter 2010/2011 campaign feels like a fairytale world of luxurious perfection. I am entirely envious of the women in these photos; they appear as if they have fascinating stories to tell. How could I leave out the ladylike Cuir Cinema bag that immediately catches one’s attention? The soft rose color on the structured calf leather bag flows seamlessly in the photo [$4450 via Louis Vuitton September 1st].

Talented artist Kathryn Elyse of PaperFashion illustrated this campaign photo in two different finishes. Both are simply stunning and match perfectly with the feminine timeless appeal of the collection.

Fashion and luxury good brand, Louis Vuitton has only relied on selected press for its advertising campaigns. Although the print ads have been highly successful with such faces as Steffi Graf, Andre Agassi and Gisele Bündchen, they’re expanding the brand with television advertising.

Louis Vuitton Advertising BANNED In UK For Misleading Customers (PHOTO)

With its handbags selling for thousands, Louis Vuitton has built its reputation on the highest quality. However Britain's Advertising Standards Agency (ASA) has banned two Louis Vuitton ads for misleading customers, the Daily Mail reports.

One of the ads depicts a seamstress sewing together a handbag with text that reads, "The seamstress with linen thread and beeswax. A needle, linen thread, beeswax and infinite patience protect each over-stitch from humidity and the passage of time. One could say that a Louis Vuitton bag is a collection of details. But with so much attention lavished on every one, should we only call them details?" The other ad shows a seamstress making a wallet.

The problem--at least for complaining clients--is that Louis Vuitton's luxury goods are made by machine. Louis Vuitton confessed that sewing machines are used in the process but that the "production of the bags was 'not automated' and that there were over 100 stages in the making of each bag," according to the Daily Mail. However, that's not enough to sway the ASA, which maintains the ads are deceptive

Through the LV advertising campaign, we can be seen. Advertising on consumer influence is greater; sometimes it may mislead consumer mind. On other hand, we can also see that LV advertising campaign also is very rich, it not only use film, posters, network, very good publicity method.